Founder experience
Ninja Group
Ninja Group shows how restaurant websites, guest communication and daily management fit into a shared workflow.

ERP/CRM & Data Integration / Ninja Group
How the solution came together
01The business need
A restaurant group needs distinct brand websites alongside a shared view of operations, marketing and customer communications.
02What needed to change
Connect distinct restaurant brands with shared operating processes, source data and customer communications.
03How it works
Brandoperating scopeLocationProjectworkTaskGuestcontextConversation04What was built
- 01
Brand websites keep their own identity; project and restaurant context organize the shared management workspace.
- 02
Sales and marketing sources feed reporting. Instagram Direct, the AI communication assistant and CRM connect the conversation to its context.
The key decision
Brand websites remain distinct while REST/Planerix provides reusable operational components. This preserves each restaurant’s identity without repeating the entire management platform.
How we checked it
Connector events retain restaurant and channel context. AI communication assistance supports an operator; the REST demonstrations show the component, not a private Ninja customer account.
One complete workflow
- 01Select a brand
- 02Review source coverage
- 03Inspect a metric
- 04Open the context
- 05Coordinate work
05See the work
Public CouCou website capture, owner-confirmed ERP/CRM and marketing scope, connector implementation and labelled REST product demonstrations. Internal client screens and messages are omitted under NDA.
Inside the delivered application

Instagram conversations inside REST
Direct, comments, mentions and tagged content connect to conversation history and Guest 360. AI summarizes the request, suggests profile matches and drafts replies for staff review. Available channels depend on account permissions and activation.
Some project data is protected by NDA. Restricted internal screens and figures are omitted; the diagrams show the scope that can be shared publicly.
06Result and responsibilities
Delivered
Restaurant websites, ERP/CRM, marketing data and mobile workflows through REST/Planerix. Instagram Direct connects communications with the CRM.
Role & scope
Systems architecture and delivery · restaurant websites, ERP/CRM, analytics and mobile workflows
Scope of the result
Personal scope is systems architecture and delivery across the listed workstreams. Brand operations and third-party products are not presented as solely authored software; commercial uplift is not quantified.


