AISOLUTIONSFounder experience
VEAN
Coordinating a studio network calls for a consistent view of customer enquiries, team activity and business performance. This is the context behind the VEAN work.
Operations, Automation & BI / VEAN
How the solution came together
01The business need
A distributed operation needs consistent responsibilities, marketing data and metrics across teams and tools.
02What needed to change
Coordinate a service network through repeatable processes and comparable marketing and operating information.
03How it works
ProjectorganizesTaskMetric definitioninterpretsSource dataMarketing plancoordinatesActivity04What was built
- 01
CRM, project work and procedures support responsibilities and coordinated marketing operations.
- 02
Automated collection from Meta, Google, CRM and Bitrix supports defined metrics and BI prototypes. Customer application development is a separately confirmed workstream.
The key decision
Define common metrics and operating routines before extending BI prototypes. CRM and marketing collection support the management model rather than adding a dashboard detached from team work.
How we checked it
Metric definitions and source responsibilities are explicit. BI prototypes, operating processes and customer application development remain separate workstreams with their own evidence.
One complete workflow
- 01Define the process
- 02Collect source data
- 03Align metric definitions
- 04Review the dashboard
- 05Coordinate teams
05See the work
COO experience and supplied strategy materials; confirmed CRM/marketing automation and customer-app scope; documented Meta, Google, CRM and Bitrix collection with BI prototypes. Internal data is protected by NDA.
Inside the delivered application
Some project data is protected by NDA. Restricted internal screens and figures are omitted; the diagrams show the scope that can be shared publicly.
06Result and responsibilities
Delivered
Operations, CRM, marketing automation, metric definitions and BI prototypes, alongside customer application development.
Role & scope
COO experience · operations, CRM, marketing automation and analytics
Scope of the result
The role combines operating leadership and technical delivery coordination. Prototype reporting is not presented as a fully accepted production BI estate; measured ROI is not published.